PRIVACY POLICY

What's Good Charlotte

Effective Date: June 22, 2026  |   Last Updated:  September 1, 2026

What’s Good Charlotte (“WGC,” “we,” “our,” or “us”), owned and operated by The Good Collective, LLC, a North Carolina limited liability company, respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect, how we use and disclose it, and your choices regarding that information when you visit our website, use our mobile applications or digital services, create an account or listing, purchase a membership, RSVP for or purchase tickets to an event, purchase products or services, interact with our content, or otherwise engage with the What’s Good Charlotte platform (collectively, the “Platform”).

This Privacy Policy should be read together with our Terms & Conditions, Community Guidelines, Refund Policy, Event Organizer Agreement, Stripe Connect & Payout Terms, SMS Terms & Conditions, Cookie Policy, and Copyright & DMCA Policy. These policies collectively govern your use of the Platform.

1. Information We Collect

Depending on how you interact with the Platform, we may collect the following categories of information.

Account Information

If you create an account or profile, we may collect:

  • Name
  • Email address
  • Username
  • Mobile telephone number
  • Mailing address
  • Profile information
  • Account credentials
  • Account preferences

Business, Vendor & Event Organizer Information

If you create a business, vendor, or event organizer account or submit information for publication, we may collect:

  • Business or organization name
  • Contact information
  • Business address
  • Website and social media information
  • Contact person information
  • Vendor or organizer information
  • Event details
  • Products and services
  • Business descriptions
  • Logos and branding
  • Photographs, videos, and other media
  • Marketing or promotional materials
  • Other information you voluntarily submit

Event Registration and Transaction Information

When you RSVP for, register for, or purchase an event, membership, experience, product, service, or other offering through the Platform, we may collect:

  • Name
  • Email address
  • Mobile telephone number, when collected
  • Ticket or registration information
  • Order information
  • Purchase history
  • Membership or subscription information
  • Transaction records
  • Information necessary to fulfill the transaction

User Content

We may collect content you voluntarily submit to the Platform, including:

  • Reviews
  • Ratings
  • Comments
  • Photos
  • Videos
  • Business listings
  • Event listings
  • Questions
  • Survey responses
  • Customer support communications
  • Other content or materials you submit

Technical and Usage Information

We may automatically collect information about how you access and use the Platform, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed
  • Referring URLs
  • Session information
  • General geographic information
  • Cookies and similar tracking technologies
  • Usage and interaction information

2. How We Use Information

We may use information we collect to:

  • Operate, maintain, and improve the Platform
  • Create and manage user accounts
  • Process memberships, subscriptions, registrations, and ticket purchases
  • Facilitate marketplace and vendor transactions
  • Facilitate event registrations and ticket sales
  • Manage business, vendor, and event organizer listings
  • Provide customer service and support
  • Communicate with you about transactions, registrations, memberships, and services
  • Send newsletters and communications you have requested
  • Send promotional communications where permitted by applicable law
  • Send SMS/MMS or other Mobile Messaging communications when you have provided the required consent
  • Provide event reminders, updates, and other transactional communications where appropriate
  • Recommend events, businesses, restaurants, experiences, and other local content
  • Personalize certain Platform experiences
  • Analyze Platform performance and usage
  • Measure advertising and promotional effectiveness
  • Detect and prevent fraud, abuse, and unauthorized activity
  • Protect the security and integrity of the Platform
  • Enforce our agreements and policies
  • Comply with applicable legal obligations

3. Business, Vendor & Event Listings

Businesses, vendors, event organizers, venues, nonprofits, and other organizations may submit information for publication on the Platform.

Information submitted for a public listing may be displayed publicly and may include:

  • Business or organization name
  • Business or event address
  • Hours of operation
  • Contact information
  • Website links
  • Social media links
  • Descriptions
  • Images
  • Videos
  • Products and services
  • Event information
  • Reviews and ratings
  • Promotional content

By submitting information for a public listing, you grant What’s Good Charlotte permission to display, reproduce, distribute, and promote that information as part of operating and marketing the Platform, subject to applicable law and our other policies.

Users should not submit confidential, proprietary, or sensitive personal information for public publication.

What’s Good Charlotte is not responsible for information that a user voluntarily submits for public display.

4. GoodCard and Membership Information

If you participate in a What’s Good Charlotte membership program, including GoodCard, we may collect information related to:

  • Membership status
  • Subscription information
  • Membership benefits
  • Benefit redemption activity
  • Participating partner interactions
  • Purchase history
  • Payment and transaction records

We may share limited membership information with participating partner businesses when reasonably necessary to verify membership eligibility or administer a membership benefit.

Participating businesses do not receive What’s Good Charlotte SMS subscriber information as part of any membership benefit or partner arrangement.

Participating businesses receive only information reasonably necessary for the applicable membership or benefit transaction.

5. Marketplace, Event & Vendor Transactions

What’s Good Charlotte may facilitate transactions involving events, tickets, products, services, experiences, memberships, vendors, businesses, and other offerings.

When you purchase or register through the Platform, information reasonably necessary to fulfill the transaction may be provided to the applicable vendor, event organizer, host, venue, or participating business.

Depending on the transaction, this may include:

  • Name
  • Email address
  • Mobile telephone number, when collected
  • Order or ticket information
  • Registration information
  • Information necessary to provide the purchased product, service, or event experience

The sharing of attendee or customer information with the applicable organizer, vendor, venue, or participating business for the purpose of fulfilling or administering a transaction is separate from the What’s Good Charlotte SMS Program and does not constitute sharing of WGC SMS subscriber information for that third party’s own marketing purposes.

6. Payment Processing

Payments made through the Platform may be processed through third-party payment providers, including Stripe and Stripe Connect.

Payment providers may collect and process information necessary to complete transactions, verify identity, prevent fraud, and facilitate payouts.

We do not generally store complete payment card numbers or full payment account credentials on our own servers.

Payment information is handled in accordance with the applicable payment provider’s privacy practices.

7. Event Registration and Event Organizer Access

When you RSVP for, register for, or purchase a ticket to an event through What’s Good Charlotte, the applicable event organizer, host, venue, or participating business may receive information reasonably necessary to administer and facilitate that event.

Depending on the event and registration process, this may include:

  • Name
  • Email address
  • Mobile telephone number, when collected
  • Ticket or registration information
  • Other information reasonably necessary to administer the event

The event organizer may use this information to:

  • Manage registration
  • Check attendees in
  • Communicate event logistics
  • Provide event instructions
  • Notify attendees of cancellations, postponements, venue changes, or schedule changes
  • Address attendee questions or issues
  • Deliver the purchased event, experience, product, or service
  • Otherwise administer the event or transaction

Mobile telephone numbers will not be provided to an event organizer for the organizer’s own marketing or promotional purposes unless you have separately consented to receive marketing communications from that organizer or the disclosure is otherwise permitted by applicable law.

Where a telephone number is provided to an organizer for legitimate event administration or transactional purposes, the organizer is responsible for using that information consistently with applicable law and any applicable limitations communicated by the Platform.

8. Event Organizer Marketing Communications

An event organizer may communicate directly with you using information provided through an event registration, RSVP, ticket purchase, or related transaction.

An organizer’s communications may include transactional or operational communications necessary to administer the event.

If an organizer wishes to use your information for its own marketing or promotional communications, including promotional text messages, the organizer is responsible for obtaining any consent required by applicable law.

Your consent to receive promotional communications from What’s Good Charlotte does not constitute consent to receive promotional communications from an event organizer, vendor, venue, business, or other third party.

Registering for or purchasing a ticket to an event does not automatically enroll you in the What’s Good Charlotte SMS Program or constitute consent to receive promotional SMS/MMS messages from What’s Good Charlotte.

9. Mobile Messaging

For purposes of this Privacy Policy, “Mobile Messaging” means communications delivered to a mobile telephone number using supported mobile messaging technologies, which may include SMS, MMS, RCS, or other mobile messaging technologies.

The What’s Good Charlotte SMS Program primarily uses SMS and MMS. Where technically supported, certain communications may be delivered through RCS or another mobile messaging technology.

The technology used to deliver a particular message may depend on your device, mobile carrier, messaging application, geographic location, and other technical factors.

10. What's Good Charlotte SMS Program

What’s Good Charlotte operates a mobile messaging program through which subscribers may receive recurring messages from WGC.

If you voluntarily opt in to the What’s Good Charlotte SMS Program, we may use your mobile telephone number to send messages about topics such as:

  • Charlotte-area events
  • Event reminders and updates
  • Local experiences
  • Restaurant and business spotlights
  • Promotions
  • Local recommendations
  • What’s Good Charlotte content
  • Membership or Platform updates
  • Other communications described during the applicable opt-in process

Message frequency varies.

Message and data rates may apply.

For promotional SMS/MMS messages from What’s Good Charlotte, you may opt out at any time by replying STOP, END, QUIT, CANCEL, or UNSUBSCRIBE to any message.

For assistance, reply HELP or contact hello@whatsgoodcharlotte.com.

Carriers are not liable for any delayed or undelivered messages.

Additional terms governing the SMS Program are available in our SMS Terms & Conditions.

11. Mobile Information and SMS Consent Non-Sharing

No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes.

What’s Good Charlotte does not sell, rent, or share your mobile telephone number or SMS opt-in/consent information with third parties or affiliates for their own marketing or promotional purposes.

SMS originator opt-in data and consent are not shared with third parties or affiliates for their own marketing or promotional purposes.

We do not sell or provide the What’s Good Charlotte SMS subscriber list to advertisers, marketers, businesses, lead generators, event organizers, or other third parties for their own marketing purposes.

Your mobile telephone number and SMS consent information may be disclosed to service providers that help us operate our business and Mobile Messaging program, including messaging providers, hosting providers, technology providers, security providers, analytics providers, customer-support providers, and other vendors that process information on our behalf.

These service providers may process information as necessary to provide services to What’s Good Charlotte and are not authorized to independently market to you using your mobile telephone number or SMS consent information.

The restrictions in this Section do not prevent What’s Good Charlotte from providing event attendee or transaction information to the applicable event organizer, vendor, venue, or participating business as described in Sections 5 and 7 when reasonably necessary to fulfill or administer an event or transaction.

12. Marketing Communications

We may communicate with users through email, SMS/MMS, Mobile Messaging, social media, or other channels when permitted by applicable law and when you have provided the required consent or otherwise authorized us to communicate with you.

You may unsubscribe from marketing emails by using the unsubscribe instructions provided in the applicable communication.

For promotional SMS/MMS messages from What’s Good Charlotte, reply STOP, END, QUIT, CANCEL, or UNSUBSCRIBE to opt out.

For assistance with What’s Good Charlotte SMS/MMS messages, reply HELP or contact hello@whatsgoodcharlotte.com.

Opting out of promotional communications does not necessarily prevent us from sending transactional, operational, security, account, legal, or service-related communications that are necessary to provide a service you requested or that you have separately authorized.

Opting out of the What’s Good Charlotte SMS Program does not automatically opt you out of communications sent independently by an event organizer, vendor, venue, or other third party that lawfully obtained your information through an event registration or transaction.

13. Cookies and Tracking Technologies

What’s Good Charlotte may use cookies, pixels, tags, analytics technologies, and similar tools to:

  • Authenticate users
  • Remember preferences
  • Analyze website traffic
  • Understand user behavior
  • Improve Platform functionality
  • Measure marketing performance
  • Measure advertising effectiveness
  • Personalize certain experiences

We may use services such as Google Analytics, Meta Pixel, Search Console technologies, and other analytics or advertising measurement tools.

You may be able to control or disable cookies through your browser or device settings. Disabling cookies may affect certain Platform functionality.

14. Artificial Intelligence Services

What’s Good Charlotte may use artificial intelligence tools and third-party AI service providers to support certain Platform functions.

AI technologies may be used for purposes including:

  • Generating or assisting with business summaries
  • Assisting with event descriptions
  • Improving search and recommendations
  • Supporting content organization
  • Providing chat-based or automated customer support
  • Analyzing or categorizing Platform content
  • Improving user experiences

AI-generated information may contain errors or inaccuracies and should not be treated as a guarantee of accuracy.

Where third-party AI providers process information on our behalf, they may receive information necessary to provide the applicable service, subject to applicable agreements and safeguards.

We do not use the What’s Good Charlotte SMS subscriber list or SMS consent records to train third-party AI models.

ersonal information from unauthorized access, use, or disclosure. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

15. Data Sharing

We may share information in two primary categories: service providers acting on behalf of WGC and third parties participating in events or transactions.

Service Providers Acting on Behalf of WGC

We may disclose information to companies and service providers that process information on our behalf or provide infrastructure necessary to operate the Platform, including:

  • Payment processors
  • SMS and messaging service providers
  • Hosting providers
  • Email and marketing service providers
  • Analytics and advertising measurement providers
  • Customer support providers
  • Technology and software providers
  • Security providers
  • Professional advisers, including attorneys, accountants, and consultants

These providers may access or process information only as reasonably necessary to provide services to WGC, comply with legal requirements, protect the Platform, or perform other authorized functions.

Event and Transaction Participants

We may provide applicable information to independent third parties participating in an event or transaction, including:

  • Event organizers
  • Vendors
  • Venues
  • Hosts
  • Participating businesses
  • Service providers directly involved in fulfilling an event, product, service, or experience

These parties may receive information reasonably necessary to fulfill or administer the applicable transaction, registration, event, membership benefit, product, service, or experience.

Event organizers, vendors, venues, and participating businesses do not receive access to the What’s Good Charlotte SMS subscriber list or SMS opt-in/consent information for their own marketing or promotional purposes.

An independent event organizer, vendor, venue, or participating business may separately collect information from you or receive information through a transaction and may have its own privacy policy and legal obligations.

Legal and Business Disclosures

We may also disclose information:

  • When required or permitted by law
  • In response to subpoenas, court orders, or other legal processes
  • To government authorities or law enforcement when legally required
  • To protect the rights, property, safety, or security of WGC, users, or others
  • To detect or prevent fraud, abuse, or illegal activity
  • In connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction

We do not sell personal information.

16. Data Retention and Deletion Requests

We retain personal information for as long as reasonably necessary to:

  • Operate the Platform
  • Provide requested services
  • Complete transactions
  • Maintain business and transaction records
  • Comply with legal obligations
  • Resolve disputes
  • Prevent fraud and abuse
  • Enforce agreements
  • Maintain security
  • Document SMS consent and opt-out requests

SMS opt-in, opt-out, and consent records may be retained as necessary to demonstrate compliance with applicable laws, carrier requirements, and messaging rules.

Users may request deletion of their account and applicable personal information by contacting:

hello@whatsgoodcharlotte.com

Certain information may be retained when required or permitted by law or when reasonably necessary for legitimate business purposes, including transaction records, accounting records, legal obligations, fraud prevention, dispute resolution, and SMS suppression or consent records.

17. Your Privacy Choices and Rights

Depending on applicable law, you may have rights concerning your personal information, including the ability to:

  • Request access to certain personal information
  • Request correction of inaccurate information
  • Request deletion of certain personal information
  • Request information about how personal information is used
  • Withdraw certain consents
  • Opt out of marketing communications
  • Exercise other privacy rights available under applicable law

Requests may be submitted to:

hello@whatsgoodcharlotte.com

We may need to verify your identity before completing certain requests.

Nothing in this Privacy Policy limits rights you may have under applicable law.

18. Children’s Privacy

he Platform is not intended to knowingly collect personal information from children under 13.

We do not knowingly collect personal information from children under 13 without appropriate authorization where required by law.

Separately, the What’s Good Charlotte SMS Program requires subscribers to be at least 18 years of age or the age of majority in their jurisdiction, whichever is applicable.

By opting into the What’s Good Charlotte SMS Program, you represent that you meet this age requirement.

Individual events, venues, experiences, or businesses may impose additional age restrictions, including 21+ restrictions.

If we become aware that we have knowingly collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.

19. Third-Party Websites, Content and Services

The Platform may contain links to or integrations with third-party websites, applications, social media platforms, maps, ticketing services, payment services, embedded content, advertisements, and other third-party services.

Those third parties may collect information directly from you and operate under their own privacy policies and terms.

We are not responsible for the privacy practices, security, content, or policies of third-party services.

When you interact directly with an event organizer, vendor, venue, business, advertiser, payment provider, or other third party, that party’s privacy policy may apply to information it independently collects or receives.

20. Data Security

We implement commercially reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.

However, no electronic transmission, website, database, or storage system can be guaranteed to be completely secure.

In the event of a data breach affecting personal information, we will provide notice to affected individuals and applicable regulatory authorities when and as required by applicable law.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, business practices, or applicable legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Where appropriate, we may provide additional notice of material changes.

22. Contact Us

Questions, privacy requests, or concerns regarding this Privacy Policy may be directed to:

What’s Good Charlotte

The Good Collective, LLC

Charlotte, North Carolina

Email: hello@whatsgoodcharlotte.com

SMS/Mobile Messaging Disclosure

Message frequency varies.

Message and data rates may apply.

Reply STOP to opt out of promotional SMS/MMS messages from What’s Good Charlotte. Reply HELP for help or contact hello@whatsgoodcharlotte.com.

Carriers are not liable for any delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for their own marketing or promotional purposes.

What’s Good Charlotte does not sell, rent, or share your mobile telephone number or SMS opt-in/consent information with third parties or affiliates for their own marketing or promotional purposes.

SMS originator opt-in data and consent are not shared with third parties or affiliates for their own marketing or promotional purposes.